A More Human Way of Life
Each week, ALIGN arrives in your inbox with practical recommendations so you can stop buying from hostile corporations.
We curate alternatives and alert you to actionable ideas for a better way of life.
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Don't Buy From People Who Hate You!
How It Works
ALIGN is a newsletter that became a movement. We connect consumers with pro-American businesses so you can stop buying from hostile, woke corporations. Each week, you’ll receive a themed newsletter with curated, values-aligned recommendations and neutral alternatives to the worst-behaving companies. We’ve covered everything from coffee roasters to gym equipment, and our list keeps growing.
Occasionally, we work with select businesses to provide our subscribers with discount codes and other special offers. Our newsletter is for all Americans who want to support businesses that make our country stronger instead of tearing it down.
Yes, we have some limited ads. But every business in our ads goes through the same rigorous vetting process as every other business we feature.
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Bringing Americans together to restore the country we love.
By supporting pro-American business, we bring fellow citizens together to restore the country we love.
The American people refuse to be coerced, censored, and punished by corporate agendas. And we will not stand by while the powerful and corrupt re-engineer our society into something unrecognizable.
- We want to buy from companies that love our country and respect their customers’ values and beliefs.
- We want to buy products that are MADE IN THE USA.
- We want to build up American jobs and strengthen our communities. We want family businesses and farms to thrive, not wither away to be replaced by faceless corporations.
- We want the money we spend on products and services to be an investment in our country’s future and our citizens’ prosperity, not a transfer of wealth to corporations embracing destructive and hostile political causes.
We do some sponsorships and advertisements. But all businesses we feature go through the same rigorous checks to make sure they are aligned with our mission.
We dislike the company, but we want to reach people who still use the platform since true alternatives don’t exist yet.
In addition to our weekly newsletter, we are working on a master list. We have big plans for the community ALIGN is building, and we look forward to introducing new capabilities soon.
The Bigger Picture
Each week, ALIGN also presents you with actionable insights to further our movement. We share ideas we find interesting in the pursuit of reviving pro-American norms across our economy, society, and culture.
The American way of life is at stake—neutrality is not an option. As co-founder Matt Peterson, writes, “The only way out is through. That’s why we created New Founding: to create a broad-based digital commonwealth that will protect and represent businesses and consumers alike. We have dedicated ourselves to the task of organizing and creating new networks of consumers and businesses.”
Corporations that attempt to extort compliance with their political preferences are about as un-American as it gets. Remember, they are counting on the powerful institutions that side with them to make their causes seem more popular than they are.
As co-founder Nate Fischer writes, “You may not be interested in politics, but politics is interested in you. Many Americans prefer to ignore the political battles and attendant controversy dividing our country, but neutrality is no longer an option.”
Given the stakes, Americans must start building our lives and careers around the right side sooner rather than later. Like-minded Americans must organize effectively for our political and economic interests. New Founding is building out an economic and cultural ecosystem for everyone who loves their country and wants to see its promise restored. There’s no time to lose.