A More Human Way of Life

Each week, ALIGN arrives in your inbox with practical recommendations so you can stop buying from hostile corporations. We curate alternatives and alert you to actionable ideas for a better way of life. Scroll down to see examples from previous newsletters. Sign up below!

Our Mission

Bringing Americans together to restore the country we love.

The American people refuse to be coerced, censored, and punished by corporate agendas. And we will not stand by while the powerful and corrupt re-engineer the country we love into something unrecognizable.

We want to buy from companies that love our country and respect their customers’ values and beliefs.We want to buy MADE IN THE USA.We want to build up American jobs and strengthen our communities. We want family businesses and farms to thrive, not wither away to be replaced by faceless corporations.We want the money we spend on products and services to be an investment in our country’s future and our citizens’ prosperity, not a transfer of wealth to corporations embracing destructive and hostile political causes.

Our Method

ALIGN is a guide for Americans who are ready and willing to act on their beliefs. The problems facing our country are real, but we each make choices every day that can make a difference.

Better Alternative

In many cases, perfect alternatives do not yet exist. But each week, we alert you to companies that remain neutral or behave better than others. Over time, we will strive to identify, promote, and even invest in new options for consumers where no current option is satisfactory.

Recent better alternatives from ALIGN include:


If possible, we should avoid grocery companies that believe indoctrination is an essential component of their mission. Shoppers could investigate Local Harvest, a guide to local farmers’ markets, farms stands, and CSA’s (Community-Supported Agriculture) to identify nearby alternatives for seasonal fresh products. You may even find like-minded suppliers who would be happy to turn you into a year-round customer. No solution is perfect at this point, but there are creative and practical options to fund more of what we like and less of what we don’t.


As an alternative to purchasing luggage and bags at corporate department stores or on Amazon, consider Duluth Pack, whose website notes: “They say nothing lasts forever. We challenge that.” While pricier, if you are able to invest in a long-lasting piece, they make beautiful duffels, laptop bags, backpacks, bike bags, and more—manufactured “only, proudly, and continuously in Duluth, Minnesota since 1882.” You can even “meet your craftsperson” via staff profiles on their website, which is certainly not something you can do when buying “Made in China” from Nordstrom, Macy’s, or Amazon.

Business Spotlight

We also feature companies whose missions complement our own. We spotlight exceptional brands and businesses who manufacture in the United States, courageously stand up to political bullies and “cancel culture” mobs, and/or reject divisive, anti-American trends in marketing and advertising.

The Bigger Picture

Each week, ALIGN also presents you with actionable insights to further our movement.


Corporations that attempt to extort compliance with their political preferences are about as un-American as it gets. Remember, they are counting on the powerful institutions that side with them to make their causes seem more popular than they are. The American way of life is at stake, and neutrality is not an option. As our co-founder, Matt Peterson, writes: “The only way out is through. ... That’s why we created New Founding: to create a broad-based digital commonwealth that will protect and represent businesses and consumers alike. We have dedicated ourselves to the task of organizing and creating new networks of consumers and businesses."


As our co-founder Nate Fischer writes, "You may not be interested in politics, but politics is interested in you. Many Americans...prefer to ignore the political battles and attendant controversy dividing our country, but neutrality is no longer an option." Given the stakes, Americans must start building our lives and careers around the right side sooner rather than later. Like-minded Americans must organize effectively for our political and economic interests. New Founding is building out an economic and cultural ecosystem for everyone who loves their country and wants to see its promise restored. There’s no time to lose.

Brought to You By: New Founding

New Founding is charting the path to a more human way of life. We have dedicated ourselves to the task of creating new networks of consumers and businesses. We are organizing a new cultural and commercial movement that stands up and fights for the common interests of all those who oppose the increasing tide of totalitarianism. We are building a digital commonwealth that will protect and represent businesses and consumers alike.

We will reward active early adopters (New Founders) of our products with special deals, exciting opportunities, and useful new products in the months to come.

Join us today!

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