ALIGN | Issue No. 25


As the last American soldier left Afghanistan this week, many of us have had heavy hearts. We’ve all seen the videos and images. We’ve heard the stories of our fellow countrymen now trapped behind enemy lines. We’ve learned the names of those brave soldiers who were killed in a suicide bombing in Kabul. Through it all, we feel an unmistakable weight.

This isn’t a foreign policy newsletter. We’ll leave that to others. But we can make a difference in our own small way here at home. Many of the soldiers killed in the suicide bombing last week weren’t even alive when the Twin Towers were hit on 9/11. Since then, tens of thousands of veterans who have made it back over the decades bear the wounds of war physically, mentally, and emotionally.

This is why we support businesses that commit to hiring veterans. It’s not just that veterans are largely hardworking, civic minded individuals. It’s also that we owe them something. Every time we patronize a business that hires veterans, in a small way we’re saying “thank you for your service” and helping them enjoy some well-deserved peace and prosperity back at home—benefits their fallen brothers in arms will never experience again.


The Better Alternative

When it comes to businesses that employ veterans, you can’t go wrong with Brave American. From their factory in Brighton, Michigan, a skilled team of vets produces vibrantly patriotic wood, metal, and canvas décor items, from flags and crosses to coat racks and bottle openers. They also offer a wide array of clothing like hats, shirts, and hoodies.

The next time you need some home décor, forget activist corporations like Target or IKEA. Go with a small business and search the collection at Brave American. Your purchase will not only support the veterans employees, Brave American also donates a portion of each sale to one of several veterans charities.

Business Spotlight

With all the concern about our soldiers in Afghanistan, and Labor Day right around the corner, we started thinking about the types of durable products that are relied on by hard workers everywhere—whether it’s a leatherneck on deployment or a worker on the line. The truth is, you can do without a lot of things, but one item you definitely need to get any physical job done is a sturdy pair of boots.

That’s where Thorogood comes in. For over 125 years, this employee-owned, Wisconsin-based business has manufactured footwear for the military in WWI and WWII, and donated boots to the crews who worked at Ground Zero after 9/11. With their large collection of made in America boots, you’ll be able to find exactly what you need for any job.

Check out Over Under's close of summer sale.

Source: Thorogood Facebook

The Bigger Picture

Many of the companies we highlight in this newsletter—including Brave American above—generously feature the American flag in their products. That shouldn’t be a political signal. Ultimately, the flag should be a source of unity. But nowadays we have to proactively support and fly the flag because so many others want to tarnish and tear it down. Whether it’s BLM activists calling the stars and stripes a “symbol of hatred,” U.S. Olympians turning their black on Old Glory during the national anthem, or New York Times stories showing how progressives often look down on people who too proudly feature the flag, our cherished national symbol is under attack. But we know there is nothing wrong with being patriotic. We’re proud of America, and the companies we support should be proud of America too.

More To Explore

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