ALIGN | Issue No. 26


We were looking forward to celebrating the rare example of a brave CEO who stood up to the woke mob in the name of basic common sense. Unfortunately, that won’t happen this week.

Recently, the CEO of the salad chain Sweetgreen, Jonathan Neman, cited statistics from the CDC, no less, to show that obese people are more likely to end up in the hospital for Covid. He then did what you would imagine the CEO of a salad company would do and called for people to live healthier lifestyles.

For that, he was roundly denounced and swiftly deleted his original post. Now, we don’t know Mr. Neman’s politics, nor do we support everything he wrote in his post. But we do think that calling for people to eat well is not grounds for attempted cancellation through hysterical accusations of hateful discrimination. Not only that, but the CEO of a major company should have the backbone to stand up for himself, his business, and for the truth. 

This is where we come in. The New Founding alliance recognizes that millions of consumers and businesspeople believe coercive tactics, cancel mobs, and moral blackmail are not the American way. We bring people and businesses together who know neutrality is no longer an option and that if we stand strong and united we can restore sanity to our country. 

The Better Alternative

More and more, consumers are looking for pure, healthy alternatives that aren’t unnaturally infused with high-fructose corn syrup, red dye #7, and a long list of unpronounceable ingredients. What we put in and on our bodies matters. The next time you shop for healthy skin care products, you might consider Averr Aglow. They report that their natural products have helped tens of thousands of customers clear up or take better care of their skin—and they are made in the USA.

Averr Aglow also distinguishes their brand through a refreshing marketing approach. They focus on natural feminine beauty instead of political grandstanding. When you buy beauty products, you don’t have to choose foot soldiers of the diversity and inclusion regime like Ulta or gender-confused corporations like CoverGirl. Give Averr Aglow your business instead.

Source: Averr Aglow Facebook

Business Spotlight

If you’re still hankering for a healthy lunch and don’t want to give your money to Sweetgreen, give salad chain Salata a try. They offer multiple lettuce choices, 50 toppings, 12 dressings, and a true American story. Salata started in 2005 as a single salad bar in Houston. Now, they’ve expanded to 42 cities across 4 states because they follow a golden rule of good old-fashioned American business: offer a great product at a fair price without fixating on ideological conformity.

In a time when many powerful voices celebrate unhealthy lifestyles, Salata is a growing (and tasty) institution of healthy living.

Check out Over Under's close of summer sale.

Source: Salata Facebook

The Bigger Picture

Our friend David Azerrad wrote a great piece at American Compass aptly entitled “How to Put Woke Capital Out of Business.” In it, he reviewed the new book Woke Inc: Inside Corporate America’s Social Justice Scam by Vivek Ramaswamy. According to Azerrad, Ramaswamy has some good recommendations:

“Ramaswamy wants to restrict the scope of limited shareholder liability (which protects shareholders’ assets if the company is sued or goes bankrupt) and of the business judgment rule (which protects CEOs and corporate directors from litigation for bad business decisions) to cover only core, profit-generating practices. If corporations or CEOs choose to engage in social activism, then they should not enjoy the legal privilege of protection from lawsuits. That privilege, after all, was only afforded to encourage risk-taking in pursuit of profit—not social activism in pursuit of leftist applause.”

“Woke Capital” is a grave threat to the American way of life. We should use all means—ranging from our day-to-day consumer behavior to the structure of our laws—to push back.

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