ALIGN | Issue No. 29


Made in America isn’t just a slogan. It matters to real people. When we manufacture goods in America, that’s the difference between a father who can provide for his family and a dad who faces the shame of turning to welfare. It’s the difference between a Main Street filled with children racing past stores that offer little luxuries like ice cream and quality coffee, or scarred and empty blocks of broken glass and faded “For Lease” signs.

 None of us want to buy cheaper junk made overseas if good people right here at home are deprived of the dignity of working hard to earn their own way in life.

 Here at New Founding, we believe in a better way of living, one that values families and  cares deeply about the common good of our nation; one that puts more stock in what we can create than how much we can consume. We’re charting a new course—and we’re glad you’ve joined us.

The Better Alternative

Need some sneakers? Don’t buy from Nike. We all remember when Nike trashed its Betsy Ross flag-themed shoes after one-time quarterback and full-time social justice warrior Colin Kaepernick erroneously smeared it as a symbol of slavery  and complained of hurt feelings. Of course, the fact that Nike actually employs slave labor to make its clothing doesn’t bother our elites nearly as much as depictions of America’s first national flag.

Luckily, there are great alternatives to the anti-American athletic apparel powerhouse of Nike—especially New Balance. As of a decade ago, New Balance was the last major athletic shoe maker that kept manufacturing in America. They don’t make everything in America, but they do have five facilities in Maine and Massachusetts,   and are intentional about purchasing materials from domestic suppliers.They assemble more than 4 million pairs of footwear each year domestically, and give you the option online to filter for products made in the USA. 

There’s no competition. It’s time to drop Nike for good and buy some New Balance. “Just do it.”

Business Spotlight

Nothing is more American than waking up and putting on a pair of blue jeans.  Unfortunately, the same cannot be said for the denim companies themselves. The sad fact is, the largest purveyors of “classic” denim in America—from Levi Strauss to Lee and Wrangler—don’t actually make most, if any, of their jeans in America anymore. This is more than a tragedy, it’s an insult.

If you want to ensure your true American outfit is actually made in America, peruse the catalogue of Dearborn Denim. Designed, cut, sewn, and styled by American workers in Chicago, Dearborn Denim provides a high-quality alternative, all while charging just about the same as the offshored legacy brands.

Source: Dearborn Denim Facebook

The Bigger Picture

When manufacturers offshore production, it’s easy to lose heart and believe there’s little we can do to stop it. But we have more power than we think. Back during the 2012 London Olympics, Ralph Lauren outsourced production of Team USA’s gear and outfits to none other than China. When the news broke, there was a swift and heavy bipartisan public outcry.

Two years later, Ralph Lauren had learned its lesson. For the 2014 Sochi winter Olympics, the company promised that everything “from yarn to dye” was made in the USA. In an overt effort to regain public trust, the company even debuted a five-minute video on The TODAY Show featuring its forty American production partners. Corporations can only abuse the American people if we let them. So let’s not let them.

Source: Tim Hipps, U.S. Army Photographer

More To Explore

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ALIGN | Issue No. 38

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ALIGN | Issue No. 33

Greetings, Have you tried buying a couch lately? A dining room table? Furniture is hard to come by—as is good American craftsmanship in this sector.