Like pretty much every holiday, Valentine’s Day has been aggressively corporatized—the next theme brought in immediately after Christmas to fill the shelves of drug stores and supermarkets in an attempt to drive up sales. But behind the gleaming pink, teddy bears, and rushed attempts to find a romantic dinner spot for a date, there really is something worth celebrating in this holiday: the love between a man and a woman.
No, not the love of Hollywood movies focused on sex or some superficial happily ever after. We’re talking about the love both of ardent desire as well as the quiet tenderness of a pair that’s spent a lifetime studying each other and anticipating each other’s needs. It’s the love of unbreakable friendship and sweet self-sacrifice; a love not only enraptured with the other, but also one that embraces the delighted screams and chaotic joys of children and family.
At ALIGN, we celebrate true love, and we hope the Valentine’s Day recommendations below will give you a few ideas for how to show those you love a sign of your affection.
The Better Alternative
Valentine’s Day is a time of chocolates, but this time around there’s one brand of chocolates you definitely shouldn’t touch. M&M’s has gone “inclusive,” with the classic M&M characters being “rebranded” as the latest icons of woke virtue signaling—as if our society needs more spokesmen for leftwing causes.
There are better chocolate options out there, such as Asher’s Chocolate Co. a family owned company that has used the same recipes for over a century. There’s also John & Kira’s, a chocolate company from Philadelphia with whimsical creations like chocolate tortoises and ladybugs alongside more traditional fare.
Nothing says “romance” better than the soft glow of candles (not to mention for every male reading this, I’ve yet to meet a woman who doesn’t appreciate being bought a candle). Kalamazoo Candle Company in Michigan is guided by small-town values and uses American-made materials. There’s also Oreck & Co. candles who make their wares in North Carolina. Honestly, you can’t go wrong with either.
The Bigger Picture
Recently, music streaming company Spotify resisted the cancel culture mob aiming to deplatform popular podcaster Joe Rogan for deviating from the party line on pandemic policies and much else.
Spotify is not an American company. They’re not even close to being a conservative company, seeing as they promote tedious leftwing drivel such as race-themed podcasts and playlists. But we should give credit where credit is due. Despite the likes of Neil Young and Joni Mitchell demanding the platform blacklist Joe Rogan or else they would remove their music, Spotify decided that supporting free speech (or at least respecting the giant audience for Rogan’s viewpoints) was preferable to caving in to temper tantrums.
By keeping Joe Rogan on the air and respecting his freethinking audience, Spotify did something increasingly rare: they made a smart business decision instead of kowtowing to petty leftwing tyrants. Movements like ours are growing stronger. It’s a sign the tide is turning when even a liberal company knows they can’t play woke games forever.